Case Study
Countrywide Grounds Maintenance
Countrywide is the UK’s market leader in commercial grounds maintenance.
With 46 regional locations across the country delivering a consistently high standard of grounds maintenance to more than 10,000 sites annually.
Countrywide Wiltshire approached Salesbond to build their pipeline with quality prospects following a change from their in-house marketing team from telesales to more direct e-marketing activities. Wiltshire wanted to continue to have the telesales function due to the personal contact and relationships that this form of sales involves compared to e-marketing.
We started working for Countrywide in October 2020, dialling 4 days a month initially but suspended the campaign due to the January 2021 Covid lockdown. We recommenced in March 2021 and reduced our dialling days to 2 days per month in July 2021 to work in line with budgetary requirements.
The campaign has been extremely successful due to a good, solid value proposition, quality data, and an engaged client.
I have been very pleased that we partnered with Salesbond for our telesales function as they have opened the doors to prospects that we have historically struggled to speak to and generated more sales appointments than we could have done in-house.